What is TikTok? 

TikTok is a social media app popular with young adults. Essentially, users post videos of themselves either lipsyncing to music, recreating memes, or performing comedy. There is so many users can do with this app, so this is definitely not a finite list! 

Each video is under 15 seconds, catering to the shorter attention spans and higher media consumption of modern teens and young adults. Users can choose from songs, sound effects, and sound clips from the TikTok database or they can upload their own sound, which then becomes part of the database. 

So, how do you get more people to see your TikTok videos, and how can you get more followers

Post Original Content 

As there are so many videos posted to TikTok every day, you need to find a way to stand out. Don’t try to copy other videos you see. Instead, create something entirely new that people will remember! This will ensure other users follow you because they will want to see your unique content. 

You can brainstorm some ideas, and then search them on TikTok to see if it’s already been done. Alternatively, you can also put your own original spin on a trend that’s going around. People will be excited to see your contribution, as long as it has something different that separates it from the others. 

Upload Videos Often 

You’re more likely to get more views if you post content on a regular basis. Users are drawn to accounts that post daily, so if you schedule your posts you’ll have a good shot at gaining more followers. 

If you can’t post every day, make sure you keep to a routine so followers will know when to expect posts. Some popular TikTok users post every 2 days, some post every week, and some post only on weekends. Do what works for you, as long as you can give your followers what they want! 

Only Post High-Quality Videos 

The better your videos look, the more likely people are to view them. Using professional video equipment can help make your TikTok videos look more high-quality, and will thus help you get more followers. 

Follow the Memes 

When a song, sound byte, or sound effect is trending on TikTok, you can capitalize on this to get more followers! All you need to do is use the trending sound in your own unique video. 

When a video-style is trending, it quickly becomes a meme. Knowing how to create your own video based on this meme will help your videos appear in more searches, meaning more people will likely follow you. 

Trends are constantly changing, so when it comes to TikTok you have to act fast. Posting your video at the height of a trend will make sure more people are interested in your videos. There’s no point posting a TikTok about a trend that is no longer popular, as people will no longer be interested in your content. 

Use HashTags 

Just like Facebook and Twitter, TikTok uses hashtags to describe specific types of content. Similarly, TikTok users search for posts using Hashtags. Using popular and trending Hashtags on your own post will help users find your videos. The more people see your videos, the more likely they will be to follow you! 

To make sure other users don’t get frustrated with your account, make sure you only use hashtags that are relevant to the video that you posted. If you post a video about a dog, but use a hashtag about a cat because it’s more popular at the time, users searching for cats might be annoyed when your dog video shows up. 


By following these steps, you have a fighting chance of gaining many more TikTok followers. Posting high-quality, original content on a regular basis can help your TikTok follower count. Using hashtags to monitor trends and making sure you’re following the current memes can also help boost your numbers. Enjoy your new-found TikTok stardom!